Purple Style Labs IPO

Purple Style Labs Limited is an upcoming issue, offered in a price band of ₹546 to ₹575 per share, in lots of 26 shares. Every figure below is taken from the issue's own filings and exchange disclosures.

Issue details

Price band

₹546 – ₹575

Lot size

26 shares

Minimum investment

₹14,950

Issue size

₹680 Cr

Fresh issue

₹680 Cr

Offer for sale

—

Opens

31 Aug 2026

Closes

2 Sept 2026

Listing date

7 Sept 2026

Registrar

KFin Technologies Limited

Symbol

PERNIASPOP

One lot of 26 shares at the upper band price of ₹575 is ₹14,950 — the smallest retail application this issue accepts.

Lead managers: Axis Capital Limited.

Grey market premium (GMP)

Latest reported GMP

₹0

Implied over upper band

0.00%

As of

27 Aug 2026, 09:05 pm IST

How the reported premium has moved. The trend matters more than any single reading — a premium that is drifting down into the close is a different signal from one holding firm.

Grey Market Premium is an unofficial, unregulated over-the-counter datapoint reported by third parties. It is not a price, a forecast, or an indication of listing gains, and is not investment advice.

Reported financials

As disclosed in the offer document. Figures in ₹ crore unless the filing states otherwise.

Strengths disclosed in the offer document

• The company operates an omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
• The company has a strong and loyal customer base, and aims to provide customers with more of the products they want by understanding their preferences and shopping behaviors.
• The company's strategy to optimize the Designer Brand and product mix has led to an increase in PPUS AOV and PPUS ASP.
• The company has a robust online presence and strategically located Experience Centers in key cities globally, enhancing customer convenience and engagement.
• The company has a strong and growing international presence, serving a diverse global customer base across multiple continents.
• The company's focus on customer retention has resulted in a consistent increase in the Average PPUS GMV per customer.
• The company has a strong network of Designer Brands, diverse product offerings, and focus on high-value customer relationships, establishing it as a key player in the Indian luxury fashion market.

Risk factors disclosed in the offer document

• The company has incurred losses and negative retained earnings, and continued losses or negative net cash flows could adversely impact its results of operations, financial condition, and cash flows.
• The company derives a substantial portion of its Total PPUS GMV from the womenswear category, making it vulnerable to variations in demand and changes in consumer preference.
• The company depends on its Experience Centers for a significant portion of its Total PPUS GMV, and disruptions or limitations in their operations or expansion could adversely affect its business.
• The company depends on its website and mobile application for its online sales and relies on mobile operating systems and application marketplaces to make its applications available.
• Changes in international trade policies, geopolitics, and trade tariffs could materially and adversely affect the company's business, financial condition, cash flows, results of operations, and prospects.
• Any inability on the part of the company to enhance its presence, increase its customer base, retain existing customers, increase sales to its customers and expand its footprint may adversely impact its business, financial condition, cash flows, results of operations and prospects.
• The company depends on its top Designer Brands for a significant portion of its Total PPUS GMV, and failure to retain existing or add new designer brands, or if Designer Brands fail to supply quality products, could adversely affect its business, financial condition, cash flows, results of operations and prospects.
• The company faces contractual risks relating to non-exclusive agreements with its Designer Brands, which could affect its ability to respond to consumer preferences and trends.

These are the company's own disclosures, not Alphave's assessment. Read the offer document →

What this page will not tell you

Whether to apply

Alphave is NISM-certified, not a SEBI-registered research analyst. There is no rating, verdict or recommendation on this issue anywhere on this page.

What it will list at

Nobody knows, and GMP is not a forecast of it. It is an unofficial over-the-counter quote reported by third parties, shown here with its source time so you can judge how stale it is.

Your allotment

Allotment is decided by the registrar (KFin Technologies Limited) after the issue closes. Track the whole calendar in the IPO Centre.

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